Post by Punjab2000 on Feb 24, 2004 22:10:53 GMT
Dr. Jai Maharaj [guest]
Digital Cinema can revolutionise Hindi film Posted 1-19-2004 01:19
--------------------------------------------------------------------------------
Mumbai - Bollywood has turned Techno savvy, opting for
Digital Cinema, a technological wonder that has the
potential to revolutionise the dwindling Hindi film
industry.
The concept of Digital Cinema is making inroads into the
Film industry - with over 50 theatres in Maharashtra
along with six in Kolkata having installed the digital
projection system.
Showman Subhash Ghai says that there is hope for increase
in business through concepts like Digital Cinema as it
would be easier to penetrate a lot of territories, which
go untapped at present.
"With rising costs of production work in the traditional
style of film making, the Digital Cinema technology has
come as a boon. For the producers it is also one of the
most innovative and modern trend to curb piracy," says
Ghai.
Industry sources say within the next one year there would
be 1600 digital cinema halls within the country. Till
now, the cost of taking out multiple number of celluloid
prints of new film s was incredibly high.
The Digital Cinema technology will check the rocketing
expenses, especially incurred due to the traditional
method of taking prints to the small centres.
Infact, digital cinema was a boon for 'B' class and 'C'
class centres, where the audiences were bereft of quality
viewing due to bad scratchy prints that are made
available there, those in the industry say. The digital
mode would facilitate good clarity and minutely filtered
booming sound effects.
For the producers and distributors, digital cinema would
save costs on storage since some movies do not sustain
interest among cinegoers beyond a period of six months in
small centres.
According to rough industry estimates, about 100 prints
are taken out for small films whereas 250-500 prints are
taken out for medium and big budget films. The cost per
print is about Rs 65,000, that comes to more than Rs 2
crore without any guaranteed recovery.
"With the coming up of digital projection, the Hindi film
business may grow again," a leading film trade analyst
says.
Leading film producer, financier and owner of Adlabs,
which processes almost 80 per cent of the films of
Bollywood, has teamed up with Subhash Ghai's company
Mukta Arts to install the digital projection system in
Cinemas all over the country.
Some other companies like Ultra and Time Cinemas have
also entered this sector of the entertainment industry.
"If this futuristic development catches on, there will be
numerous cinemas going in for this revolutionary
alternative," sources say adding, that with the advent of
Digital Cinema, mass-oriented movies would rule the
turnstiles.
The Digital Cinema projection is a high revenue-
generating concept for producers who can release films
simultaneously in small centres also.
For distributors, it could help in fast recovery of
royalty and be a source of higher share in profits and
for exhibitors it could bring in more patrons, who would
get quality entertainment at affordable rates, trade
sources say, adding that even re-issue films made on this
format can rake in money if released judiciously.
"A penny saved is penny earned seems to be the motto of
our producers," says a trade analyst.
More at:
ww1.mid-day.com/news/city/2004/january/73026.htm
Digital Cinema can revolutionise Hindi film Posted 1-19-2004 01:19
--------------------------------------------------------------------------------
Mumbai - Bollywood has turned Techno savvy, opting for
Digital Cinema, a technological wonder that has the
potential to revolutionise the dwindling Hindi film
industry.
The concept of Digital Cinema is making inroads into the
Film industry - with over 50 theatres in Maharashtra
along with six in Kolkata having installed the digital
projection system.
Showman Subhash Ghai says that there is hope for increase
in business through concepts like Digital Cinema as it
would be easier to penetrate a lot of territories, which
go untapped at present.
"With rising costs of production work in the traditional
style of film making, the Digital Cinema technology has
come as a boon. For the producers it is also one of the
most innovative and modern trend to curb piracy," says
Ghai.
Industry sources say within the next one year there would
be 1600 digital cinema halls within the country. Till
now, the cost of taking out multiple number of celluloid
prints of new film s was incredibly high.
The Digital Cinema technology will check the rocketing
expenses, especially incurred due to the traditional
method of taking prints to the small centres.
Infact, digital cinema was a boon for 'B' class and 'C'
class centres, where the audiences were bereft of quality
viewing due to bad scratchy prints that are made
available there, those in the industry say. The digital
mode would facilitate good clarity and minutely filtered
booming sound effects.
For the producers and distributors, digital cinema would
save costs on storage since some movies do not sustain
interest among cinegoers beyond a period of six months in
small centres.
According to rough industry estimates, about 100 prints
are taken out for small films whereas 250-500 prints are
taken out for medium and big budget films. The cost per
print is about Rs 65,000, that comes to more than Rs 2
crore without any guaranteed recovery.
"With the coming up of digital projection, the Hindi film
business may grow again," a leading film trade analyst
says.
Leading film producer, financier and owner of Adlabs,
which processes almost 80 per cent of the films of
Bollywood, has teamed up with Subhash Ghai's company
Mukta Arts to install the digital projection system in
Cinemas all over the country.
Some other companies like Ultra and Time Cinemas have
also entered this sector of the entertainment industry.
"If this futuristic development catches on, there will be
numerous cinemas going in for this revolutionary
alternative," sources say adding, that with the advent of
Digital Cinema, mass-oriented movies would rule the
turnstiles.
The Digital Cinema projection is a high revenue-
generating concept for producers who can release films
simultaneously in small centres also.
For distributors, it could help in fast recovery of
royalty and be a source of higher share in profits and
for exhibitors it could bring in more patrons, who would
get quality entertainment at affordable rates, trade
sources say, adding that even re-issue films made on this
format can rake in money if released judiciously.
"A penny saved is penny earned seems to be the motto of
our producers," says a trade analyst.
More at:
ww1.mid-day.com/news/city/2004/january/73026.htm
