IIFA Foundation Fashion Extravaganza

[Music PR]

IIFA Foundation Fashion Extravaganza to be
glamour highlight of the IIFA Weekend in Dubai
Rosyblue to light up the IIFA ramp with the sparkle of exquisite diamond jewelry

Mumbai, June 1st, 2006: With the Idea IIFA Awards and the IIFA Weekend presented by Tiara Residence, just a fortnight away, the International Indian Film Academy today announced the IIFA Foundation Fashion Extravaganza, brought to you by Rosyblue, on the 15th of June during the IIFA Weekend in Dubai. The event will have some of India’s leading models and celebrated Film stars walking the ramp and supporting the noble cause of the IIFA Foundation.

The IIFA Foundation Fashion Extravaganza will be the first time the IIFA Foundation event will move from sports to fashion. A BLACK TIE evening presented by Rosyblue will be attended by the biggest stars of Indian Cinema, corporate chieftains and international dignitaries.
The two celebrated fashion designers from the cinema industry, Manish Malhotra and Vikram Phadnis will capture the beauty, passion and drama through their collections.

Both fashion presentations will have some of India’s biggest names modeling as well as stars from the Indian film fraternity coming together to express their solidarity and support.

The evening will also create history with a unique hand printing ceremony by superstars of Indian Cinema for the IIFA Wall of Fame. The hand prints will be a permanent fixture at the IIFA Wall of Fame in the Dubai Studio City.

The IIFA Fashion Extravaganza evening will be hosted by the beautiful and vivacious Dia Mirza.

Renowned film director, Karan Johar will also add a special, intimate surprise. Live on stage he will interview some of his film star friends including Anil Kapoor, Lara Dutta and Riteish Deshmukh. An electrifying performance by British Asian hip hop stars- Hunters.
But what will make the IIFA Fashion Extravaganza truly a sparkling event is the Rosyblue jewelry worn by the models and stars on the ramp. A special coolection is being designed by Rosyblue’s international jewelry designers, to match the collection being showcased by Manish Malhotra and Vikram Phadnis.

Speaking on the announcement conference of the IIFA Foundation Fashion Extravaganza, Mr. Harshad Mehta, Rosyblue, said, “Rosyblue is proud to be associated with IIFA 2006. Both IIFA and the film industry as a whole, are always known to take up humanitarian causes, and we are pleased to do our bit and lend our support.” Mr. Vijay Jain. CEO, ORRA, said “ORRA is conscious of its social responsibility and it is great to see these beautiful Indian Film Stars with their beautiful hearts to come out and support this event. The stars will definitely add sparkle to the ORRA diamonds.”

In a special effort at associating with Indian cinema and the Indian fashion scene, the world-renowned M.A.C. cosmetics company will fly in more than 17 celebrated make-up artists from around the world to style the look for the IIFA fashion showing and the Red Carpet events. Frank Provost will focus on the hair.
The IIFA Foundation has for many years supported the behind the scenes workers of the Indian Film Fraternity. The IIFA Foundation instituted by the IIFA Management in 2003 raises funds to assist and support the families of deceased members of the Indian Film fraternity or those who are incapacitated whilst working for the production of a film. The IIFA Charity Foundation has been instituted in association with the IL&FS Foundation Company Ltd. (ITCL) who has helped form this charitable foundation to achieve the objectives of the IIFA Management.

The IIFA Foundation Fashion Extravaganza is part of the IIFA Weekend presented by Tiara Residence in Dubai. The IIFA Weekend and Awards are being held Under the Patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Department of Civil Aviation, Chairman of Emirates Group, Chairman of Dubai Shopping Festival and Dubai Summer Surprises Supreme Committees, Chairman of the Dubai International Film Festival. The other events of the weekend include the IIFA World Premiere Film, the IIFA Workshop, the FICCI-IIFA Global Business Forum, the IIFA Films festival, with the highlight of the Weekend being the Idea IIFA Awards. For more details on the Idea IIFA Awards, please go to www.iifa.com





Sponsor & Partner Details:

Tiara Residence by Zabeel Investments – Title Sponsor
Zabeel Investments is a multi-diversified investment company focused in the areas of commercial real estate development and management, private equity and asset management across a wide range of economic sectors in the UAE, GCC and overseas.

Idea Cellular
As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 7 million, IDEA Cellular has operations in Delhi, Mahrashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP- West and Kerala. IDEA Cellular's footprint currently covers approximately 45% of India's population and over 50% of the potential telecom-market.

As a leader in Value Added Services, Innovation is central to IDEA's VAS Factory. It is the first cellular company to launch music messaging with 'Cellular Jockey', 'Global SMS' in over 540 networks across all technology platforms, a voice portal with 'Say IDEA' and a complete suite of Mobile Email Services. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, with 'Eco Talk', 'Flexi-charge', 'Super Power', 2 Minutes Outgoing Free and other segmented offerings. 'Lifetime Idea' is the first and only loyalty program, for pre paid customers, introduced by a Cellular brand.

Customer Service and Innovation are the drivers of this Cellular Brand. Pay Easy which is bill payment through the effective use of the pre-paid channel, IDEA is the only operator in the world to launch this service With GPRS currently available on all its' networks, for both pre and post paid customers, IDEA Cellular is the first company to commercially launch next generation EDGE technology (a 3G technology) for its Delhi circle.

The latest feather in the IDEA cap is the GSM Association Award for Bill Flash; it has recently won making it the first cellular operator in India to win an award on an international platform. More about IDEA Cellular Ltd. at www.ideacellular.com

STAR TV Network
STAR, a wholly owned subsidiary of News Corporation, is Asia's leading multi-platform content and service provider. STAR's over 40 television services in seven languages reach more than 300 million viewers across 53 Asian countries. STAR in India has captured the imagination of Indian audiences with gripping dramas, comedies, thrillers, path-breaking game shows, events and movies. STAR PLUS has been India's No. 1 cable channel for five consecutive years. The channel dominates every entertainment genre and time slot across the day, reaching over 65 million viewers every week.

Wizcraft International Entertainment Pvt. Ltd.
Wizcraft International Entertainment, India’s leading event management company is dedicated to showcasing its expertise on the world stage. Having begun its operations in 1988, Wizcraft has conceptualized and produced events staged in Mauritius, UK, New York, Dubai, Singapore, Malaysia, South Africa, Iraq, Australia and Sri Lanka among others.
Wizcraft’s clientele comprise leading global corporates, governments of various countries and leading international entertainment and sports associations and celebrities.
The company is focused on providing Global Event Management Solutions at the doorstep of its clients.